Mass Merchant

With Target set to release December sales results this Thursday, the issue isn’t whether the company’s results will be in line with expectations but the degree by which they are likely to exceed same-store sales guidance in the low- to mid-single digit range.

This should be interesting. “Target: Inside the Bullseye” is scheduled to air on CNBC Thursday, Jan. 13 at 9 p.m. EST. The documentary will repeat that evening at 10 p.m., 12 a.m. and 1 a.m. and will also re-air again on Jan. 15 at 8 p.m. and 11 p.m.

The Great Save promotion is back again at Target for the second year in a row. As was the case last year, the promotion is billed as something of a warehouse-club type shopping experience complete with sharp pricing on large-pack sizes combined with a little bit of the treasure hunt atmosphere to create the allure of discovering bargains.

The biggest difference between this year and last year is the Great Save promotion will be shorter. It runs through Feb. 5 this year, whereas last year it was in place for seven weeks or until nearly the end of February.

MINNEAPOLIS - Target has created a new way for parents to share news about their new baby. The company last week announced the launch of its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City and Los Angeles. For a limited time, parents can visit the Target Baby Facebook page to create a playful digital birth announcement that can be shared online with family and friends, the company reported. Target said it will then randomly select birth announcements for display in New York City's Times Square (through Jan.

Target.com was second only to Walmart.com in terms of the number of unique visitors its website attracted this holiday season, and as such is well positioned to capture a large share of this year’s record online spending. Total online holiday sales advanced 13% to nearly $31 billion, according to the online measurement firm comScore. For the 56-day period beginning Nov. 1 through Dec.

Retailers who report monthly sales are set to report their best December results in several years this Thursday assuming preseason forecasts and in-season upward revisions prove accurate. Total holiday sales are forecast to increase in the low- to mid-single digits, and Thursday’s monthly results from the likes of Target, Macy’s, Kohl’s, TJX and others will offer an indication of how good a season it was.

Forget looking under the tree Christmas morning. Grab the smartphone and check the inbox for an e-gift card. Walmart this week promoted an offering of 19 customizable e-gift cards as a gift-giving solution that is sure to have appeal to those who wait until Santa is halfway down the chimney. The entire transaction is handled online, from the ordering of the card, to delivery in the recipient’s inbox through redemption, which is only valid for online purchases. 

Connecting Northwest Arkansas earlier this month published the results of a survey of Walmart suppliers that revealed some interesting insights and this week spawned a few inaccurate headlines from various news organizations. The most notable was a headline on a Bloomberg story, which said Walmart suppliers lacked confidence in company CEO Mike Duke and that senior managers were explaining the company’s strategy. That’s a powerful statement and would be quite an indictment of the company’s chief executive and senior leadership team, if it were true.