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Survey finds more retailers going mobile
CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.
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Search is on for new faces of Macy's Material Girl brand
NEW YORK — MG Icon, the joint venture among Iconix Brand Group Inc., Madonna and Guy Oseary announced that that it is looking for the next stars of the national marketing campaign for Macy's exclusive Material Girl brand. The "Lucky Stars" model search will launch on Wednesday, Nov. 2 at Macy's Herald Square in New York and will culminate on Nov. 21 online at www.materialgirlcollection.com.