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Black Friday is Back!
Well, another Black Friday has come and gone. And, much to the surprise of many (myself included), it did so with a bang. General consensus is that the Black Friday sales bonanza was a rousing success, and the numbers certainly support that: ShopperTrak reported that Black Friday sales increased 6.6% over the 2010 numbers, with a record-breaking $11.4 billion in purchases. More people were out and about — foot traffic reports show an increase of about 5% over last year, which is good news for the brick and mortar guys.
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ShopperTrak: Retail sales flat first week of December
Chicago -- A report release Wednesday by ShopperTrak said that sales increased just 0.2% year-over-year for the week ending in Dec. 3, representing a 22.5% decline from the prior week, which held the largest Black Friday in history — both in terms of sales and traffic.
According to ShopperTrak, this sharp decline in retail sales is typical of the week following Thanksgiving. Although shoppers have an initial burst of activity spurred on by Black Friday sales promotions, they often stay home during the following week.