Mass Merchant

Whatever a cloud-based Web site acceleration company is, Walmart acquired one this week called Torbit.

The retailer’s Silicon Valley innovation engine known as @Walmart Labs described Torbit as “a front-end optimization innovator that has been focused on making the web a faster and better place.”

Torbit is known for developing measurement, analytics and performance improvement tools to help companies identify and enhance their overall site performance.

Atlanta – The Home Depot is recalling about 107,000 Chinese-made fan heaters because the fan's plastic housing can melt, deform and catch fire during use, according to the Consumer Product Safety Commission (CPSC). The Soleil portable fan heaters, marked with model number LH-707, cost about $15 each, and Home Depot will issue a full refund for the purchase price.

The heaters were sold between September 2012 and May 2013 for about $15 each. The CPSC says there have been 464 reports of fans melting, but no injury or property damage has been reported.

ATLANTA — PepsiCo and Feed the Children have teamed up with Compassion Atlanta and Walmart to distribute two tractor trailers full of food and essentials to 800 Atlanta-area children and families in need.  

New York — Nearly 70% (68%) of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011, according to a new spending forecast from e-commerce platform provider PriceGrabber.  Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year. Conducted from June 17 to July 8, 2013, the survey includes responses from 2,191 U.S. online shopping consumers.

Walmart knows it isn’t going to win any supermarket industry prizes for store experience, not when operators such as Whole Foods and Publix are involved, but not leading the pack on price is a different matter.

Last week it was veteran retail analyst Walter Loeb bemoaning what he viewed as Walmart’s deteriorating store standards. This week Ad Age took aim at the company’s brand image.
 
In a piece by Simon Dumenco, he recounts how early shopping experiences at Walmart stores were an eagerly anticipated experienced. However, like Loeb Dumenco took a shot at the store experience and then when a step further.

NEW YORK — Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.  

In her new role, Kaufman will oversee Nickelodeon's domestic consumer products business, encompassing merchandising and licensing for properties which include SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.

Grand Rapids, Mich. — Meijer has opened a 190,000-sq.-ft. supercenter at the Gateway Marketplace shopping center located in the Michigan State Fairgrounds.

The new supercenter includes a grocery and full-service pharmacy with a drive-through.