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Brand Keys: Back-to-school sales to decline; Amazon and Wal-Mart strong
New York -- Households with school-age children (pre-kindergarten through 12th grade) plan a big cut-back in back-to-school spending. Results of the 2013 Brand Keys Back to School Report Card show that there will be a year-over-year decrease of 10% in back-to-school spending, or an average spend this year of just more than $600 per household.
However, not every retailer will experience a decline in back-to-school profits. This year, the eight retailers showing the greatest increase in consumer intent-to-shop were:
1. Amazon
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Macy’s sharpens focus on millennial strategy for fall
NEW YORK — Macy’s continues to focus on its millennial strategy to attract a new generation of customers looking for trend, style and value. The retailer is getting ready to launch two exclusive new brands, Maison Jules and QMack, at 150 stores this month.
The brands' launch is part of an ongoing initiative originally announced in spring 2012 and which saw the retailer introducing or expanding 20 brands for spring 2013.
