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IBM: Q4 online sales up 10.3%
Armonk, N.Y. -- Overall fourth quarter online sales were up 10.3% year-over-year. The IBM Digital Analytics Benchmark indicates that soaring mobile traffic and sales were one of several key drivers.
Mobile traffic accounted for nearly 35% of all online traffic, up 40% compared to the fourth quarter of 2012. Mobile sales also remained strong, reaching 16.6% of all online sales, up more than 46% from the same period last year.
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Target has problems with some gift cards
New York — Target Corp. said a “small percentage” of its gift cards were not properly activated and, as a result, are not working properly when customers try to redeem them.
“We are aware that some Target gift cards were not fully activated and apologize for the inconvenience,” Target spokeswoman Molly Snyder said in an e-mail, Reuters reported.