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Study: Q2 will improve for brick-and-mortar retailers
San Jose, Calif. – Second quarter 2014 will be less of a hardship for retailers than the first quarter, which started off the spring season on a negative trend across the metrics of traffic, conversion rate and sales per store (SPS). Data from store analytics technology provider RetailNext indicates that compared to the second quarter of 2013, traffic at brick-and-mortar stores nationwide will be down 6%, SPS flat and sales down 4%.
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Target’s digital transformation
Target has formed a digital advisory council as part of its efforts to accelerate its digital transformation. The company will look to the panel of technology industry leaders to help guide its omnichannel strategies.
The council includes experts with varied tech backgrounds, and includes Ajay Agarwal, managing director of Bain Capital Ventures; Amy Chang, CEO/co-founder of Accompani, former head of Google Analytics; Roger Liew, chief technology officer of Orbitz Worldwide; and Sam Yagan, CEO of the Match Group and CEO/founder of OkCupid.
