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Office Depot leverages BTS survey to drive traffic to stores
Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.
The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.
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Salon Plaza to open at Worldgate Centre
Herndon, Va. -- Salon Plaza has leased a 7,659-sq.-ft. endcap space next to McAlister’s Deli at Worldgate Centre in Herndon and plans to open in fall 2014. This will be the salon chain’s 21st location nationwide.
Kristin Perry of Rappaport represented the landlord in the transaction. Worldgate Centre features an AMC Theatre and fitness club Sport and Health. Co-tenants include TGI Friday’s, Starbucks, Tara Thai, FedEx Kinkos, Vocelli Pizza and Cold Stone Creamery.
