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RG Barry Brands bolsters e-commerce biz with new hire
RG Barry Brands has named digital marketing veteran Heather Richard as its director of e-commerce.
Richard will be responsible for strategy and management of R.G. Barry's online initiatives, including multi-brand direct Web store operations, online marketing and overall ecommerce channel growth.
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Deceleration in traffic and sales cut into Lululemon’s Q4 forecast
Lululemon planned to start 2014 with a new CEO and flat comparable store sales for the fourth quarter. Despite being on track to hit its numbers, however, a significant dip in traffic and sales in January has prompted the company to cut its fourth quarter forecast.