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Survey: Consumers loyal to brands that create social media experience
New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.
The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.
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Plaza at Preston Center to unveil new tenants, expansion
Dallas -- Venture Commercial said Monday that The Plaza at Preston Center, in Dallas, will see the Texas debuts of Sprinkles Ice Cream and True Food Kitchen this spring, and international retailers LUBLU Kira Plastinina and Aftershock London have selected The Plaza for their flagship U.S. stores.
Venture, which serves as the exclusive broker for the lifestyle center located in the heart of the Park City neighborhood, also said that Sprinkles Cupcakes and Calypso St. Barth are expanding and/or relocating their stores at The Plaza.