Struggling teen apparel chain invests in virtual stylist
Days after announcing it is closing hundreds of stores, Rue21 is taking steps to better connect with shoppers online.
Focusing on conversational commerce, the teen apparel retailer launched a personalized, interactive shopping experience via the chat-based Messenger app. Powered by mode.ai, the virtual stylist uses Messenger’s new Chat Extensions feature that allows users to interact with the shopping tool in group and one-on-one message threads with friends, the retailer said.