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Finish Line selects Maxymiser’s conversion rate optimization solutions
New York City -- Finish Line has chosen Maxymiser, a global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.
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Gilte Group launches NYC-inspired men's site
NEW YORK — Members-only luxury retailer Gilt Groupe announced that it is launching a new standalone website for men. According to the company, Park & Bond (www.parkandbond.com) merges a curated selection of the world's best brands with a continuously updated mix of editorial content designed to give guys the inspiration and advice they need to look their best.