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Orvis expands mobile strategy with apps powered by Digby
Sunderland, Vermont --The Orvis Company has launched iPhone and Android rich apps powered by mobile commerce provider Digby. The apps complement all of Orvis’ cross-channel touch points including retail stores, e-Commerce, catalogs, and a mobile-optimized website, which is also powered by Digby.
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Google opens Chrome Zone pop-up in London
New York -- In a partnership with the U.K.-based retailer PC World, Google has opened its first-ever physical retail space, a pop-up shop in London. It will be open for three months.
The small, 285-sq.-ft. shop, called Chrome Zone, is devoted to Samsung’s ultra-portable Chrome OS-powered Chromebook computer and related accessories. The space has a high-tech look and is decked out in Google’s signature colors.