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Finish Line names digital marketing exec
Indianapolis -- The Finish Line said Thursday it has appointed Jay Custard as VP of digital marketing for the company.
Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.
He was previously VP of e-commerce, global, for Crocs. -
Buzz from the Bs: The real value in B Malls
I know it’s simply human nature to want the best of the best, and to prioritize top quality. And, it’s certainly no different in our industry. Lately, analysts and investors seem to be spending an awful lot of time and energy focusing on only the “top” properties and brands. I think they may be a bit short sighted and could even be missing out on some great opportunities. I’m talking about the ongoing debate between “A” and “B” malls.