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More evidence of "show-rooming" effect
MINNEAPOLIS — It's a common dilemma for retail stores; customers come in to check out the latest merchandise only to then buy it at a competitor's website. According to a new survey from market research fim ClickIQ, nearly half of consumers who have shopped online within the past six months first checked out the product at their local retail store and then made the purchase online, often from a different source.
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Room for improvement on reputation
Despite considerable efforts by Walmart in recent years to improve its reputation, a recent Harris Interactive Reputation Quotient poll shows the company has considerable room for improvement.
The study, now in its 13th year, surveyed 17,500 consumers about their perceptions of the 60 most visible companies in America. Not surprisingly, a fair number of those were major national retailers who have become household names. Walmart ranked 41st overall on the list of 60 companies and 10 other retailers were ranked ahead of Walmart.