Five Below opens five stores in Detroit market, sees potential for 25

New York — Five Below on Friday made its Michigan debut, opening five stores in the Detroit metro area. The chain specializes in “extreme value” merchandise for teens and pre-teens, with no item priced more than $5.

“Detroit is a pivotal market for Five Below, as it helps bridge our presence in Cleveland and Chicago, the latter of which we just entered earlier this summer,” said Tom Vellios, co-founder and CEO of Five Below. “Beyond that, Detroit contains a huge population of value-conscious shoppers who are eager to experience our brand and trend-right product selection. “We can easily see ourselves developing this market to include as many as 25 stores over the next two to three years, and we are extremely excited to start now.”