eCommerce

Hoffman Estates, Ill. -- Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

York, Pa. -- The Bon-Ton Storesannounced it will convert its Elder-Beerman nameplate in two markets in Michigan. Elder-Beerman stores in Howell and Monroe will be converted to the company’s Carson’s nameplate.

“We are making this strategic change in nameplates as a result of a marketing review,” said Brendan Hoffman, president and CEO. “The usage of Carson’s nameplate will allow us to communicate more effectively and provide us the opportunity to expand our outreach to more consumers.”

Atlanta -- First Data Corp. announced that Bank of America Merchant Services will offer the First Data OfferWise solution to all eligible merchants’ 650,000 U.S. locations through 2Go Media’s iDeals Marketing Platform.

HOFFMAN ESTATES, Ill. — Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.

WOONSOCKET, R.I. — CVS Caremark’s solid second-quarter performance and outlook has prompted the company to raise yet narrow its guidance for the year. CVS Caremark now expects to deliver adjusted earnings per share of $3.32 to $3.38 for the full year 2012, up from its previous guidance of $3.23 to $3.33.

HONG KONG — Esprit Holdings Limited has appointed Jose Manuel Martínez Gutiérrez as its new Group CEO and executive director, effective on or before the end of September.

Boca Raton, Fla. -- Office Depot reported Tuesday that it lost $64.3 million in the second quarter, widened from a $29.3 million loss in the same period last year.

Weakened sales in North America and Europe, along with a $23.9 million impairment charge and other restructuring charges, contributed to the weakened performance.

Revenue dropped 7% to $2.51 billion, compared with $2.71 in the year-ago period and missing analysts’ expected $2.6 billion in revenue. Sales in North America fell 8%, and same-store sales dropped 4%.