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NRF says mom’s in for a treat, while IBISWorld says not so much
Moms are in for a special treat this Mother’s Day, May 12, according to a survey conducted by the National Retail Federation, but another survey conducted by IBISWorld has found that Mother’s Day spending growth will be flat this year compared to last year.
NRF’s Mother’s Day spending survey conducted by BIGinsight has found consumers will spend an average of $169 on mom, up 11% from last year’s $153. Total spending is expected to reach $21 billion.