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PetFlow finds Facebook footing
Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.
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Checking out cloud wallets
CardinalCommerce and Unbound Commerce have rolled out a cloud wallet service for online merchants. The cloud wallet service from Unbound Commerce scheduled for release in July leverages Universal Wallet APITM from Cardinal to offer a single point connection to several leading digital wallets.