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Blending the Physical and Virtual Store Experience
There has been a recent trend in retail of new dynamic store formats that make the physical store experience more closely mirror the virtual store experience. Examples include Staples “omni-channel” stores that feature kiosks offering access to Staples’ full product inventory and RadioShack’s new concept store in Manhattan that includes interactive product fixtures such as display speakers that customers can test with music from their own personal devices.
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Furniture groups take their show on the e-commerce road
Furniture chains of North America have united — in the digital space, that is — in the form of a re-launch of Furniture.com.
Described as a “unique online shopping experience powered by the merchandising and service capabilities of top brick-and-mortar furniture chains,” the partnership includes RoomsToGo, Schottenstein Stores and Leon’s Furniture of Canada.
The retailers will provide sourcing, warehousing and delivery capabilities for the e-commerce site, planned to be re-launched later this year.
