-
Report: Retailers achieve six-to-one return on holiday paid search spend
San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).
-
H&M coming to the Outlets at Tejon
Tejon Ranch, Calif. — Swedish fashion retailer H&M has taken a 22,000-sq.-ft. space in the Outlets at Tejon, which is under construction along Interstate 5 in a trade area stretching from Northwest Los Angeles County to Bakersfield.
Established in 1947 in Sweden, H&M has 3,000 stores in 53 countries around the world.
Tejon Ranch Co. and The Rockefeller Group are developing the 320,000-sq.-ft outlet center.