JustFab opens its first store

Online fashion subscription retailer JustFab has opened a 3,000-sq.-ft. flagship at the Glendale Galleria, Glendale, Calif. It is the company’s first physical store.



“We have created the global leader in fashion subscription in just three short years and will now bring our customized shopping experience into physical stores to enable customers to touch and feel our products," said co-CEO Don Dom Ressler.



Launched in 2010 as a Web-only fashion brand offering women's footwear, JustFab has since expanded into international markets and into new product categories such as handbags, jewelry, denim and other accessories. It has more than 33 million members worldwide.



"We've heard from our members that being able to see and try on products before they buy is still an important part of the shopping experience for them," said co-CEO Adam Goldenberg. "With the JustFab flagship, we are giving current VIP members and new customers a new way to connect with the brand and to experience the JustFab world in person."



JustFab's retail space was designed to mirror the brand's online shopping experience, with cohesive, trend-driven collections showcased against sleek white surfaces. Customers are able to shop curated product displays, with trend story videos and in-store personal “stylists” offering advice on how to wear the trends featured. Customers can register at the boutique for exclusive VIP member pricing that was previously available online only. Casual shoppers can opt to purchase items at regular retail price.



The company's product team custom-engineered a proprietary retail application that maximizes sales floor efficiency so stylists can focus on providing customer service. Using the app's floor activity toolsets, JustFab associates are able to check inventory instantly or to send product requests from anywhere within the boutique on their iPad mini devices, eliminating the need for associates to physically check inventory or pull requested styles from the stockroom. The retail app also makes it easy for stylists to create wishlists for customers, or to get real-time status updates of customer requests.