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Survey: E-mail, QR codes retailers’ preferred marketing tools
Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.
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American Eagle profit up
New York -- American Eagle Outfitters earned a better-than-expected $39.7 million for the quarter ended April 28, compared with $28.3 million in the same period last year.
The company had said earlier first-quarter sales rose 18% to $719 million. Same-store sales were up 17%.