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Trina Turk uses Demandware platform for seamless omnichannel shopping
Burlington, Mass. -- Demandware, a leading provider of enterprise cloud commerce solutions, announced that fashion and lifestyle brand Trina Turk is using the Demandware Commerce platform as the digital foundation for its commerce operations. Trina Turk, which re-launched its ecommerce site earlier this year with the Demandware platform, is leveraging Demandware to provide seamless shopping experiences across web, mobile and other distribution channels.
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Sellpoints slays alleged patent troll & acquires 360° tech patent
Sellpoints, a pre-marketing platform that touts itself for help brands generate sales online, has acquired the 360° technology patent for videos and photos. 360° technology is used in e-commerce to give in-depth product tours and educate consumers about product benefits online.
According to Sellpoints, the previous patent owner sued multiple big brands to prevent them from using this technology on their websites. Sellpoints reportedly worked for five months to obtain the patent and open up its use to the e-commerce industry.