eCommerce

Long Beach, Calif. – A former state office building near City Hall in Long Beach, California, is reportedly being torn down to make way for a seven-story, $53 million mixed use retail and residential complex. According to the Long Beach Press-Telegram, the vacant property was bought in foreclosure for $10 million in 2010.

London -- Natalie Berg, global research director at Planet Retail, commented:

“As a branding expert, Lewis’ first task will be to define Tesco. Philip Clarke himself has admitted that the brand has baggage. It doesn’t stand for value, yet it doesn’t stand for quality, and without a clear proposition we fear that Tesco will continue to lose customers to more relevant and better-defined channels.

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

Loblaw, owner of the Joe Fresh brand, has promoted Mario Grauso to president of Joe Fresh. He was previously chief operating officer of the brand.

Grauso will continue to report to Joe Mimran, president of Joseph Mimran & Associates and creative director of Joe Fresh. In his new role, Grauso oversees business strategy, operations, marketing, international development, merchandising, sourcing and design functions at Joe Fresh.

New York – The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.

Bentonville, Ark. – Wal-Mart Stores Inc. has reportedly invested $103 million in its Indian operations with the goals of expanding its wholesale store count and increasing its online presence there. According to the Wall Street Journal, Wal-Mart intends to increase wholesale store base in India from the current 20 to 70 in the next five years.

Melville, N.Y. – EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency. JoTo PR will assist EConsumerServices in reaching its mass market of online consumers and making industry opinion leaders and government officials aware of the issue of fraud-related chargebacks.