eCommerce

Kahuna, a marketing automation company for mobile, is touting its new Conversion Campaigns as a “first-of-its-kind solution” that it says can translate consumer interest into “significant” mobile sales and revenue.

According to Kahuna, its customers, such as 1-800-Flowers and Karmaloop, have already experienced an 18 to 33% uplift in revenue from these mobile users thanks to Conversion Campaigns.

By Joe Scartz, [email protected]

Fernando Madeira will succeed Joel Anderson as president and CEO of Walmart.com to help the retailer further a growth strategy focused on winning at the integration of physical and digital. Anderson left to become president of fast-growing teen and pre-teen retailer Five Below.

Former Delhaize CEO Dirk Van den Berghe was named president and CEO of Walmart Canada as the retailer eyes long-term growth opportunities including the development of small stores.

If the retail industry needed a catalyst for change, one that nearly mandates more efficient and sustainable packaging practices, FedEx recently provided the blowtorch to ignite it.

Mark Phillips was elevated to the role of VP of pharmaceutical merchandising at Walmart after previously serving as the retailer’s senior director of merchandising for small formats.

Former AutoNation CFO Michael Short will become the new CFO at Toy’s “R” Us on June 23 to replace Clay Creasey who left the retailer after eight years.

Brussels – Major multinational retailers such as Starbucks and Apple will have to start paying higher taxes in Europe, thanks to a move by the European Union (E.U.) to end certain tax breaks it has now defined as “state aid,” which is prohibited by E.U. bylaws. These breaks, which member nations including Ireland, Luxembourg, and Netherlands have used to allow some types of profit to be classified as tax-deductible debt, had come under fire from other E.U. nations and the U.S.