eCommerce

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.
 

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

Washington, D.C. – Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020. According to predictions from FTI Consulting Inc., despite sluggish retail sales in the past year, FTI Consulting's Retail & Consumer Product experts believe online sales will continue to grow at a double-digit rate for the next several years.  

Washington, D.C. - The Alliance for Main Street Fairness (AMSF) launched a television advertising campaign to educate lawmakers on what is says is the imminent threat posed by China's online mega-retailer Alibaba as it enters the U.S. retail market. Retailers are asking the U.S. House of Representatives to join the U.S. Senate by passing e-fairness legislation that closes the online sales tax loophole this year.    

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

Pittsburgh - Just more one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent from 2013. According to Branding Brand's sample of 35 North American retailers running on its commerce platform, 90% of these consumers were on Apple devices.   Mobile devices (smartphone and tablets combined) produced a total of almost 2.2 million visits, 48,000 orders, and $5. 54 million in revenue on Black Friday. In addition, mobile devices generated:

Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

By Kosha Gada