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99 Cents Only drives Halloween traffic to stores
99 Cents Only Stores is driving some Halloween traffic to its stores by taking its marketing campaign to the zoo. From 10 a.m.-4 p.m. on Oct. 19-Oct. 20 and again on Oct. 26-Oct. 27, the retailer will be on hand at the Los Angeles Zoo's 24th Annual Boo at the Zoo event.
Store employees will be handing out goodies to children at trick-or-treating stations throughout the zoo. 99 enthusiast Papa Joe Aviance will be at the 99 Cents Only Stores booth reading spooky stories to the kids.
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Shoppers’ spending intentions contradict NRF holiday forecast
Shoppers responding to a recent National Retail Federation survey said they expect to spend slightly less this holiday season in contrast to an earlier economic forecast by the trade group which indicated spending during November and December would rise by 3.9%.