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Holidays not very merry for Cabela's
The CEO of Cabela’s is blaming marketing costs for the company’s weaker earnings in the fourth quarter.
For the quarter, total revenue increased 7.2% to $1.3 billion; retail store revenue increased 13.9% to $810.6 million; direct revenue decreased 5.4% to $349.9 million; and financial services revenue increased 9.9% to $113.3 million. During the period, same store store sales decreased 5.5%.