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Mobile Retail Outlook for 2015
By Navneet Loiwal, Shopular
Mobile was all the rage during the 2014 holiday buying season. But the mobile buzz of late hasn’t just been about mobile purchasing. More consumers are now retail deal-hunting by mobile than in previous years – creating an entirely new paradigm for handheld devices as it relates to information gathering and comparative shopping, versus the act of completing an actual purchase.
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Target slashes online shipping fees
Target is raising the stakes in the free online shipping game by undercutting not only Walmart but now also Amazon.com.
Target announced it has lowered the threshold for free shipping on online orders to $25, making it among the most competitive among major retailers. Its previous free-shipping minimum was $50, which placed it in the higher end of the spectrum.