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American Eagle debuts tongue-in-cheek campaign for men's underwear
American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.
The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.
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PREIT Sells four non-core malls for $92.35 million
Philadelphia -- PREIT announced it has completed the sale of four additional non-core malls. This is a milestone achievement for the company that signifies the near-completion of non-core mall disposition effort with one remaining mall being marketed for sale.
Mall disposition transactions include:
• Lycoming Mall in Pennsdale, Pennsylvania, anchored by J.C. Penney, Sears, Bon-Ton and Macy's sold for $26.35 million.

