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Report: Target tests hands-on electronics department
Minneapolis – Target Corp. is reportedly testing a “hands-on” electronics department with a minimalist format that harkens back to Apple stores and brightly lit displays that encourage shoppers to try out sample consumer electronics products. According to the Minneapolis Star Tribune, Target is testing the concept at stores in Brooklyn Park, Mankato, Ridgedale and the Quarry location in Minneapolis, as well as outside Minnesota.
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Target's electronics dept. takes page from Apple
Target is taking a page from Apple and remodeling its electronics department to echo the minimalist format seen in Apple and even Best Buy stores, according to a report in the StarTribune.
“It’s more a minimalist approach with space for consumers to touch and test the merchandise,” said Chris Christopher, director of consumer electronics at IHS Global Insight in Massachusetts, in the report.