eCommerce

The calendar may only say July, but retailers are already promoting back-to-school.  

Here are four promotional trends the folks at Market Track predict will play out this selling season:

• Retailers/e-retailers creating new mid-year “Black Friday” type events concurrent with Back to School. (e.g., Amazon's Prime Day, Target’s Black Friday in July, etc.)

A month after the launch of the Apple watch, Best Buy will become the first national retailer to stock the new wearable.

The watch will be available in more than 100 Best Buy stores and on BestBuy.com. By the time holiday season arrives, an additional 200 stores will feature the watch.

“The Apple Watch is a big addition to our stores and website, and we know our customers want it,” said Jason Bonfig, senior category officer at Best Buy. “We are excited to bring the Apple Watch to more consumers, especially with the holidays coming up.”

Nordstrom and J. Crew Group are expanding a merchandising partnership.

As more shoppers increasingly shop online for a wider array of items, there's a new player in the online grocery delivery game.

Birmingham-based Shipt.com is looking to get a piece of the grocery delivery pie in cities not already served by Instacart, Deliv or other services. Shipt announced this week that it will begin grocery delivery from Publix in the Tampa Bay area in August.

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

Seattle – Amazon.com is always trying to improve its overseas operations, and now the e-commerce titan is “getting the picture” in the U.K. market. According to TechCrunch, Amazon has opened a 46,000-sq.-ft. photography studio in London.

Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.

San Francisco - Gap Inc. is supporting front-end omnichannel retail operations with back-end seamless inventory capabilities. Using a “seamless inventory” model supported by technology from GT Nexus, Gap focuses on having the right products at the right time for the right channel.

Seattle – Everyone from mass merchandisers to dollar stores has been getting into the grocery business in recent years, and the vertical may soon have a new and very large participant.

Beijing, China - Tmall.com, an online shopping platform run by Alibaba Group, is launching same-day grocery delivery services to residents of Beijing. Beijing residents who order from Tmall’s supermarket before 11 a.m. will be eligible for the delivery service, called Tmall Supermarket.

Tmall is partnering with Cainiao, the logistics affiliate of Alibaba Group, to deliver the service, In the future, Tmall Supermarket and Cainiao plan to roll-out same-day delivery services to Shanghai and other Chinese cities.