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NPD Group: Holiday shoppers to spend more; seek out deals
Port Washington, N.Y. -- The majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less, according to The NPD Group’s Holiday Spending Survey, the twelfth annual survey of consumers’ holiday spending intentions.
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NPD Group releases holiday spending survey results
The NPD Group has released the results of its holiday spending survey, the 12th annual survey of consumers’ holiday spending intentions. According to the report, the majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less.
This year’s results found that 12% of U.S. consumers who were surveyed plan to spend more, while 67% said they plan to spend about the same and 21% said they plan to spend less.