The number of consumers who engage retailers on social media platforms are falling. But consumers who regularly use a retailer’s social network are still the most profitable.
The holidays can be a circus. And Story — the retail outpost in downtown Manhattan that reinvents itself every couple of months — has taken that sentiment to heart for its latest transformation.
When it comes to the holiday selling season, there is one easy prediction marketers can make and it’s about online shopping: It will be bigger than last year.
