Discount Store

The Polaroid company may have went through its share of financial difficulties, but there is plenty of equity left in the brand name and Walmart’s Asda unit is looking to capitalize on it this month with a new line of consumer electronics.

Asda this week began offering an exclusive range of CE items including televisions, media players and audio equipment under the Polaroid brand.

Puyallup, Wash. -- Youngstown, Ohio-based Cafaro Co. said that Torrid, Aveda, Burger Bliss and Mr. Jalapeno will open at South Hill Mall – in Puyallup, Wash. – between now and October 2012.

Torrid will open on Aug. 8 in a 2,600-sq.-ft. space, Aveda will open in 875 sq. ft. in October, and Burger Bliss and Mr. Jalapeno will open in the mall’s Food Court.

The 1 million-sq.-ft. mall is anchored by Target, Macy’s, J.C. Penney, Dick’s Sporting Goods, Sears and Regal Cinemas.
 

GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors, to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.

Green Bay, Wis. -- Shopko said Thursday that it has named Nancy Altman as senior VP, chief marketing officer for the general merchandise chain.

Altman, who was previously VP marketing for Ulta, joins Shopko as it is in the process of converting more than 160 Pamida stores to its new Shopko Hometown format as part of a merger with Pamida that was finalized earlier this year. 
 

PLANO, Texas — JCPenney is boosting its store-in-store offerings by adding 700 Joe Fresh in-store boutiques to its department stores in April 2013.

Joe Fresh, which is a Canadaian fast-fashion brand, will also be featured on JCP.com.

GOODLETTSVILLE, Tenn. — Dollar General is showing its support for education with a new scholarship and education program for its 90,000 employees and their families.

Lakewood, Colo. -- Outlet and value shopping center Colorado Mills announced the hiring of Deborah Celaya as director of marketing and business development.

In her new role, Celaya will be responsible for strategic marketing, business development, public relations, tenant relations, guest services and tourism.

Celaya most recently held a senior executive position at Race Partners, and has previously served as group VP for General Growth Properties.

Teen retailer Five Below is looking to become a household name following a wildly successful public stock offering this week that could see the company expand its store base from the current 200 units to 2,000.