-
Shopko steps up branding efforts with new marketing hire
GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors, to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.
-
Shopko names CMO
Green Bay, Wis. -- Shopko said Thursday that it has named Nancy Altman as senior VP, chief marketing officer for the general merchandise chain.
Altman, who was previously VP marketing for Ulta, joins Shopko as it is in the process of converting more than 160 Pamida stores to its new Shopko Hometown format as part of a merger with Pamida that was finalized earlier this year.