Discount Store

New York – Dallas-based SRS Real Estate Partners said it has negotiated an 11,825-sq.-ft. lease on behalf of Party City for a new store in the Penn Plaza district of Manhattan.

The store, at 223 West 34th St., is scheduled to open in second quarter 2012. This will be the party goods retailer’s second location in Manhattan.
 

Fredericksburg, Va. -- Youngstown, Ohio-based Cafaro Co. announced that Parmida Home will open a new store at The Village at Towne Centre, near Fredericksburg, Va.

The 6,900-sq.-ft. store is slated to open in early November across from Sephora.

The Village at Towne Centre is the outdoor shopping district of Spotsylvania Towne Centre, a 1.7 million-sq.-ft. complex offering more than 120 department stores, specialty shops, restaurants, hotels and entertainment venues.
 

Southbury, Conn. -- Real estate firm RHYS Commercial announced that T.J. Maxx has signed a long-term lease to open a 22,000-sq.-ft. store at Southbury Plaza, located in Southbury, Conn.

Southbury Plaza, owned by Gatto Development Corp., is a 300,000-sq.-ft. shopping center anchored by Stop & Shop Supermarket, Kmart and Panera Bread.
 

Fresh off the resignation of CEO Brian Dunn and the revelation that the company lost a not-so- insignificant sum of $1.7 billion last quarter, Best Buy’s recent announcement to close 50 stores by the end of 2012 probably didn’t come as a surprise to anyone in our industry. What may have been surprising to some — myself included — is their plan to roll out 100 Best Buy Mobile stores.

HOUSTON — Mid-price apparel retailer Stage Stores has named Steven Lawrence as chief merchandising officer, effective April 30. Lawrence will be responsible for all of the merchandising, planning and allocation functions of the company.

Prior to joining Stage Stores, Lawrence spent 11 years with JCPenney, where he was most recently co-chief merchant EVP GMM men’s, kids and home.

Hoffman Estates, Ill. -- Sears Holdings has expanded the availability of its in-store professional apparel shop to 91 Sears and Kmart stores nationwide. The concept, called, "Scrubology," is already open in 39 stores and offers work apparel and uniforms for professionals in industrial, service and healthcare fields.

The concept is a partnership with Work 'N Gear.

With 24 million unique visitors during March, Target.com was ranked 47th on the comScore Media Metrix listing of the top 50 U.S. Web properties for March. That’s an improvement from March 2011 when Target didn’t crack the top 50. The only other conventional retailer in the top 50 was 25th ranked Walmart.com with 39 million unique visitors. It was ranked 33rd last year with 31.7 million unique visitors in March.
 

New York -- Survey results released Wednesday by Brand Keys revealed that 90% of consumers plan to celebrate Mother’s Day. Total spending is estimated to reach nearly $17.2 billion, according to the annual Brand Keys Mother’s Day survey.

Celebrants intend to spend an average of $163 this year, up 10% over 2011. Men, following a long-time pattern, intend to spend more than women, reporting an anticipated average spend of $190. Women anticipate spending $136.