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Survey: Four out of five smartphone users access retail content
Reston, Va. -- Four in every five smartphone users – 85.9 million in total – accessed retail content on their device in July, according to a study by comScore. Amazon sites led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors.