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Back-to-school sales forecast to fall
Average spending per school age child is expected to decline this year from 2012 levels, according to the National Retail Federation, setting the stage for heightened competition in an already intensely competitive seasonal selling period.
NRF said spending per child in grades K-12 would decline to $634 in 2013 compared to $688 last year and spending per college student would decline to $836 from $907. The trade group forecast total K-12 spending of $26.7 billion and total back-to-college spending of $45.8 billion for a combined market size of $72.5 billion.
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ICSC: Consumers expect to spend $285 on back-to-school shopping
New York -- The average household expenditure on all types of back-to-school items is expected to be about $285 this year, with 39% of consumers planning to spend more than last year and 45% planning to spend about the same. According to a new study from the International Council of Shopping Centers and Goldman-Sachs, 29% of households surveyed have started to shop for back-to-school items, which is lower than the 33% that had started at this time last year but more than in any other year since 2004.