Amazon is upping the ante in the fulfillment wars by expanding its same-day delivery service for Prime members to more markets and making it free.
The company added two new markets, San Diego and Tampa Bay, to its list of same-day delivery areas while also reducing the price to free for orders over $35. The company already offers same-day delivery in several regions, including New York, Philadelphia, San Francisco, Seattle, Atlanta, Boston, Baltimore, Dallas-Ft. Worth, Indianapolis, Los Angeles, Phoenix, and Washington, D.C.