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Walmart dominated the airwaves during November
Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.
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ICSC: November sales fall short
New York -- Sales at U.S. chain stores were up 2.1% in November, or 3% without the effects of gasoline sales, according to the International Council of Shopping Centers. The group had predicted an increase of 3.5% to 4.5%.
“Sales were constrained by weak apparel sales this month,” said Michael P. Niemira, chief economist, ICSC. “November was a very competitive environment for retailers, and the softness in the November tally suggests some cautiousness by consumers.”