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Study: E-commerce pushes office & school supply sales up in 2014
Port Washington, N.Y. – Office and school supplies generally do not have any issues with fit or texture, making them an ideal e-commerce item. Data from the NPD Group backs this assertion up.
Retail spending on office and school supplies grew 1% in 2014 (52 weeks ending January 3, 2015) compared to 2013, with e-commerce serving as the push behind the increase. The e-commerce channel crossed the billion-dollar threshold for the first time, reaching $1.1 billion in sales, and was the only channel to experience growth across all categories.