Direct To Consumer (DTC)

San Francisco -- Women’s active lifestyle brand Athleta has opened its first full-scale retail location, on Fillmore Street in San Francisco. Athleta was acquired by Gap in 2008

“This store opening launches the next phase of our multichannel growth plan for the Athleta brand,” said Toby Lenk, president of Gap. Direct, the division which houses the Athleta brand. “What began as a catalog business 12 years ago, evolved into a successful online channel, and today marks another milestone for the Athleta brand.”

NEW YORK -Tiffany & Co. announced that James Quinn will retire in early 2012. Quinn joined Tiffany in 1986 and has served as president since 2003, responsible for the company’s sales outside the Americas.

Tracy, Calif. -- Retail Custom Solutions, a developer of specialty retail systems announced today that Overland Sheepskin Co. has gone live with RMS.NET V6.1 for its retail, web and catalog-based customers.

Sidney, Neb. -- Cabela’s announce the launch of an optimized mobile website through mobile-commerce provider Digby. Through Digby’s mobile-commerce software platform, Cabela’s is enabling mobile as a strategic channel that complements their e-commerce website, catalogs and products sold in more than 30 stores in the United States and Canada.

New York City -- Red Wing Shoe Co. plans to open 125 stores in the next five years, according to the Star Tribune.

The stores, all independently owned, will open mostly in the Northeast, in cities such as Philadelphia, where the Minnesota retailer doesn't have a strong presence.

Red Wing has about 425 U.S. stores, and about 70% are independently owned and operated.

The push into new markets represents about a 20% jump in new store growth, the company said.

The final holiday numbers are in from online measurement firm comScore and it was a record year. November and December online sales increased 12% to $32.6 billion and, considering the surge in traffic that takes place at Walmart.com during those months and the increasing level of cross-channel integration, the retailer likely captured at least a fair share of the growth.

New York City -- Reports circulated Wednesday that several potential suitors, including Sears Holdings and Urban Outfitters, have been studying J. Crew’s books. Urban Outfitters is seriously weighing a counterbid for the high-flying preppy retailer, according to a report in The New York Times. At least two other private-equity firms are also receiving confidential data on the New York-based retailer, Bloomberg reported.

Chicago -- Claire's Stores announced the appointment of Jay Friedman as president of the North American Division, reporting to Gene Kahn, CEO effective immediately.

Friedman joins Claire's from Jones Apparel Group where he was most recently president, and CEO, Jones Retail Corp., Nine West Group.