Direct To Consumer (DTC)

LOS ANGELES -- American Apparel announced that it has launched its first line of jeans called, "Made in USA."

"Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We've mastered the basic t-shirt, now we're getting excited about jeans," said Dov Charney, CEO and founder of American Apparel.

According to the company, the first styles in the American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton.

ST. PETERSBURG, Fla. -- HSN announced that Mitchell Hara has been appointed SVP corporate strategy/M&A, a newly created position, effective immediately.  He will report directly to Judy Schmeling, CFO of HSNi.

In his new position, Hara will assist with the overall corporate strategy, identifying and developing new strategic initiatives and leading the strategic planning process for the company.  He will also evaluate and oversee potential strategic partnerships and transactions. 

WAYNE, N.J. — A company that specializes in "As Seen on TV" products has named a new chief operating officer.

Ron Boger, who currently serves as EVP of IdeaVillage, will take on the COO role. He will work with company founder Anand Khubani in launching new and innovative products in the mass market.

Boger is credited with bringing such products as SlimShots, Yoshi ceramic knife, Fushigi ball, and Criss Angel MindFreak magic kits and tricks and more under the IdeaVillage banner and into the mass market.

New York City -- Urban Outfitters has been sued by a shareholder who alleges company officials misled investors before the stock declined, Bloomberg reported.

The retailer wrongly led shareholders to believe business was going well until March 7, when it reported earnings of 13% less than analysts had suggested, Edward Koller III claims in a lawsuit filed yesterday in federal court in Philadelphia, the report said. Shares fell 17% the next day, Koller said.

Charlotte, N.C. - Resale clothing retailer Buffalo Exchange brings the original concept of buy-sell-trade clothing to Charlotte with the opening of its first North Carolina store, located in the Plaza-Midwood neighborhood at 1521 Central Avenue, in mid-April.

New York City -- Wal-Mart Stores plans to expand its presence in the smaller cities of China, Ed Chan, CEO and president of the company’s China operations, said today at an investor meeting by video conference, Bloomberg reported.

The discounter may also buy more land to build stores in China, which it predicted will be the world’s largest grocery market by 2014, according to the report. Wal-Mart is building its seventh Sam’s Club outlet in the northeastern port city of Dalian, on the first plot of land it bought in the country.

Columbus, Ohio -- Limited Brands said Wednesday it has promoted Denise Landman to CEO of its Victoria’s Secret Pink brand.

Landman, who is a 12-veteran of Limited Brands, most recently served as president of Pink.

The brand, which surpassed $1 billion in sales mark last year, has 22 stores nationwide as well as a presence in most Victoria’s Secret stores and online.

San Francisco -- Gap said Wednesday it has opened an online store on China’s largest retail website.

Gap's Taobao Mall store, gap.tmall.com, will offer items from Gap, GapKids and baby gap.