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Disney Co. to open Disney Baby stores
New York City -- The Walt Disney Co. will open its first-ever Disney Baby store next year at the Americana in Glendale, Calif., the Los Angeles Times reported.
The company plans to open Disney Baby locations -- one on each coast -- to display the best of its new infant line, according to the report.
The stores will give Disney executives the opportunity to interact with the parents of newborns and refine product offerings that span infant apparel, nursery items and bath products.
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From e-commerce to f-commerce and who knows, t-commerce?
A Wild West atmosphere remains evident in the world of e-commerce as brands, once reluctant to sell directly to customers online for fear of alienating retailers, are now experimenting with novel ideas that just a few years ago would have been unthinkable.
For example, Ad Age this week chronicles an example involving Procter & Gamble selling products direct to consumers on its Facebook fan pages for several leading brands such as Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze.