Direct To Consumer (DTC)

New York City -- The Walt Disney Co. will open its first-ever Disney Baby store next year at the Americana in Glendale, Calif., the Los Angeles Times reported.

The company plans to open Disney Baby locations -- one on each coast -- to display the best of its new infant line, according to the report.

The stores will give Disney executives the opportunity to interact with the parents of newborns and refine product offerings that span infant apparel, nursery items and bath products.
 

New York City -- According to a Wednesday filing with the SEC, major Barnes & Noble shareholder, Aletheia Research & Management, has cut its stake in the bookseller from 10.6% to 8.65%.

Aletheia was accused by Barnes & Noble of teaming with activist investor billionaire Ron Burkle during a proxy fight last year.

The reduction comes about two weeks after Liberty Media made a $1 billion offer for Barnes & Noble.

A Wild West atmosphere remains evident in the world of e-commerce as brands, once reluctant to sell directly to customers online for fear of alienating retailers, are now experimenting with novel ideas that just a few years ago would have been unthinkable.

For example, Ad Age this week chronicles an example involving Procter & Gamble selling products direct to consumers on its Facebook fan pages for several leading brands such as Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze.

HINGHAM, Mass. — Talbots announced that it has named Lesli Gilbert SVP stores, effective June 27. In this role, Gilbert will be responsible for overseeing all aspects of Talbots core retail operations in the United States and Canada, as well as supporting the implementation of the company’s store reimage and rationalization programs. She will report directly to Trudy Sullivan, president and CEO of the Talbots.

ST. PETERSBURG, Fla. — HSN announced that Jennifer Lopez will launch her new fragrance Love & Light exclusively on HSN on July 2.

HSN said it is also offering fans the chance to win a private meet-and-greet with Lopez at the HSN set on July 2. The comany is accepting entries via its Facebook page and HSN.com through June 14.

The prize package will also include:

• Airfare for a winner and guest

• Two nights at the historic Vinoy Renaissance Resort and Golf Club in St. Petersburg, FL

San Francisco -- At an investor conference on Thursday, Gap CEO Glenn Murphy announced the company will close 200 of its 900 U.S. namesake stores even as it expands its outlet presence.

While the company did not identify which stores will close, Gap said the 200 Gap brand closures over the next two years will be accompanied by a push to expand its Gap Outlet and Banana Republic factory chains.

GLENDALE, Calif. — Ahead of the upcoming Licensing International Expo in Las Vegas, Disney Consumer Products chairman Andy Mooney showcased the companies plans to expand its retail presence. According to Mooney, who was speaking at a media presentation, sales of Disney-branded merchandise have grown at a compounded rate of 12% per annum over the last 10 years. 

New York City -- Cushman & Wakefield announced that Anthropologie will replace the Lowes movie theater on the northwest corner of Third Avenue and 71st Street, in Manhattan.

The theater, which had occupied the space for 50 years, closed at the end of 2010.

The apparel retailer, which has three other locations in New York City (50 Rockefeller Plaza, 85 Fifth Avenue and 375 West Broadway) will occupy approximately 15,000 sq. ft., combining the ground floor and lower level.