Direct To Consumer (DTC)

Women’s apparel brand and retailer Lilly Pulitzer is turning to supply chain commerce solution provider Manhattan Associates to revamp its omnichannel retail capabilities so it can address its growing brick-and-mortar and e-commerce businesses. 

Las Vegas -- Apparel retailer Bettie Page, which specializes in contemporary designs inspired by the 1940's and 50's, has made its Nashville debut. It is the company’s 15th location to date.

"Our newest Bettie Page boutique is situated in the heart of Nashville," said Jan Glaser, co-CEO, Tatyana Designs, parent company of Bettie Page.

One unique feature of the Nashville store is that the company has leased the entire 14,000-sq.-ft. building.

New York -- Australian swimwear brand Seafolly will open its first U.S. freestanding store in October, Women’s Wear Daily reported.

The company will open a 1,800-sq.-ft. location in Fashion Island mall, in Newport Beach, Calif. Seafolly has been selling its goods at select stores in the United States for about five years. It also does an exclusive line for Nordstrom, the report said.

LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

ST. PETERSBURG, Fla. — A 36th birthday is not normally an occasion for an over-the-top celebration; however, that’s what multichannel retailer HSN is doing this month when it hosts what it’s calling the biggest party of the year.

To celebrate its 36 years, HSN has partnered with Toyota to give away four 2013 Toyota RAV4s in July as part of a month-long sweepstakes. Each week, customers can sign up via the HSN Arcade gaming portal at HSN.com and one winner will be announced on HSN every Saturday night at 8 p.m. EDT.

Vancouver, B.C. -- A lawsuit has been filed against Lululemon Athletica, accusing it of defrauding shareholders by hiding defects in yoga pants whose sheerness led to a costly product recall, and concealing talks that led to the sudden departure of its chief executive, Christine Day.  

Corte Madera, Calif. – Gary Friedman, chairman emeritus of Restoration Hardware, has been named chairman of the board and co-CEO. Friedman, former co-CEO of Restoration Hardware, will serve with co-CEO Carlos Alberini.

CORTE MADERA, Calif. — Restoration Hardware is a company one tends to associate with high-end home furnishings, but the company is expanding into new territory. RH recently launched Hierarchy — an apparel, accessories and footwear brand — and has edited its executive leadership team as a result.