Lilly Pulitzer addresses growing e-commerce business

Women’s apparel brand and retailer Lilly Pulitzer is turning to supply chain commerce solution provider Manhattan Associates to revamp its omnichannel retail capabilities so it can address its growing brick-and-mortar and e-commerce businesses.

Lilly Pulitzer will be using Manhattan Associate’ Enterprise Order Management and Store Order Fulfillment solutions to help it create a seamless customer experience across channels and thus build on brand loyalty. The omnichannel capabilities will allow the brand to create a single view of customer transactions and inventory, and allow shoppers to control how and when they take delivery of the brand's products.

"With our growing business, the omnichannel capabilities Manhattan's solutions provide will afford us the ability to expand our market reach, drive online traffic to our new stores, and create a seamless experience for our customers," said Keary McNew, CIO, Lilly Pulitzer. "Manhattan's depth of experience — both in terms of products and people — with large and successful omnichannel retailers was critical in our selection process. It's important we uphold the promise of the Lilly Pulitzer brand and retain the loyalty of our customers; Manhattan's solutions enable our channels to operate together in making this happen."

Orchestration of orders and network-wide inventory — enabled by Manhattan's solutions — will help ensure product availability to meet customer demand and online order fulfillment via paths that best suit each customer's preference. Additionally, enablement of cross-channel returns and call center order capture will help create a consistent experience for the company's customers across touch points.

"We are honored to be a partner of the venerable Lilly Pulitzer brand. Their selection of our products and teams to help execute their vision of the customer experience is a validation of our long-standing investments and successes in omnichannel enablement," said Eddie Capel, president and CEO, Manhattan Associates.

Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. Lilly Pulitzer operates an e-commerce site and 22 retail stores, and is available in more than 70 signature stores and major department stores nationwide.