Direct To Consumer (DTC)

St. Louis — Build-A-Bear Workshop narrowed its second-quarter loss to $6.2 million from $7.5 million in the year-ago period, boosted by improved sales and store productivity.

Total revenues were $81.9 million , up 1.9% from the $80.4 million reported in the second quarter of 2012.  Same-store sales rose 7.3%, including an 8.6% increase in North America and 1.7% increase in Europe. E-commerce sales rose 5.2%.

New York -- A buyout of Saks could further downgrade the retailer’s already low credit rating. According to a report in the Wall Street Journal, credit rating provider S&P has placed Saks’ already non-investment-grade rating on watch for potential downgrade because any buyout would likely be leveraged with a large amount of debt. S&P currently gives Saks a credit rating of BB, the second-highest “junk bond” rating, which affects Saks’ loan interest rates.

PITTSBURGH — GNC is no stranger to China, with more than 60 store-within-a-store locations in eight different major grocery, convenience and health and wellness chains in China. But two years after entering the market, the retailer is opening its first stand-alone location in Shanghai.

GNC plans on opening an additional 25 locations in China within the next 12 months.

New York -- Starwood Capital Group LLC, the investment firm headed by real estate developer Barry Sternlicht, has joined the bidding for Saks Inc., according to a report by the New York Post. Starwood Capital invests in retail, office and residential real estate.

The bid by Starwood is worth about $2.5 billion, or $17-$18 per share, according to the report. The amount is roughly equal to a previously existing bid from Canadian retail conglomerate Hudson’s Bay, which also owns the Lord & Taylor department store chain.

Woodland Hills, Calif. – Build-A-Bear Workshop is partnering with 505 Games to release an app for iPhone, iPad and iPod Touch called “Bear Valley.” The app, available for $4.99 at the Apple App Store or on iTunes, lets customers create a virtual teddy bear and take it through various online experiences.

Bear Valley game features include shopping, buying and decorating a condo, performing in an outdoor theater, playing with toys, participating in scavenger hunts and playing on a playground. The game was developed by WayForward.

Pittsburgh -- GNC Holdings Inc. on Monday opens its first freestanding store in China. The store, located in the Raffles City complex in Shanghai, is the first of about 25 standalone stores GNC plans to open in China during the next 12 months.

More of a mass market future could be in the cards for the Oreck Corporation following acquisition of its assets this week by TTI Group’s Royal Appliance subsidiary, which manufactures well known home improvement and housewares brands.

Oreck filed Chapter 11 bankruptcy earlier this year and this week the United States Bankruptcy Court for the Middle District of Tennessee approved the sale of its assets to Royal Appliance for a little more than $17 million and the assumption of certain debt obligations.

South Deerfield, Mass. -- The Yankee Candle Co. has appointed Chris Kelly as general manager, Canada, charged with overseeing all aspects of the Yankee Candle business in Canada.