Direct To Consumer (DTC)

Woodland Hills, Calif. — GrowLife will open its seventh hydroponic retail location in Santa Rosa, Calif., in October.

The new 3,800-sq.-ft. location will support the company’s online superstores.

Warrendale, Pa. -- Rue21 stockholders have approved the previously announced merger agreement under which funds advised by Apax Partners will acquire the shares of Rue21 for $42 per share in cash. Approximately 99.7% of the shares voted at today’s special stockholder meeting voted in favor of the agreement.

Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

1. JustFab

St. Petersburg, Fla. -- HSN has appointed Matthew Rubel, senior advisor with TPG Capital, to its board of directors.

Rubel previously served as chairman, president and CEO of Collective Brands, where he worked from 2005-2011. Before that, his executive roles included serving as president and CEO of Cole Haan from 1999 to 2005, as well as serving as executive VP of J. Crew Group and CEO of Popular Club Plan.

New York -- Foot Locker, Inc. is introducing Six02.com, the e-retail extension of its Six:02 stores aimed at women. In addition to offering a full assortment of women’s athletic apparel and products, the site features the Get Fit Guide, a custom online tool to lead customers through the product offerings to find the perfect fit, style, and product based on preferred workout activity and body shape.

Greenwood Village, Colo. — Maui Wowi Hawaiian plans to open a shop in Northwoods Mall in Peoria, Ill. Slated to open in early October, the new Maui Wowi franchise shop will continue the brand’s expansion in Illinois.

Maui Wowi currently has more than 450 operating units in seven countries.