Direct To Consumer (DTC)

New York -- E-commerce giant Amazon.com is upping the ante on its free shipping policy.

The Seattle company announced that all Amazon seller-fulfilled items are now eligible to contribute to Amazon’s minimum order of $35 to qualify for free shipping. So now customers can get free shipping whether the items are fulfilled by Amazon or from the millions of small and local businesses selling on Amazon.

At a time when omnichannel retailing is more important than ever for retailers, Gap Inc. is shutting down one of its digital brands.

Gap Inc. said it is dropping its Piperlime channel so the apparel maker and retailer can focus on fixing the problems plaguing the Gap and Banana Republic brands.

Things didn’t work for Target in Canada, but that hasn’t deterred Japan’s Fast Retailing Co., from announcing plans to enter the market with its UNIQLO format.

The company’s first stores aren’t expected to open until the fall of 2016 when two flagship locations offering budget priced apparel measuring 24,000 and 28,000 square feet are introduced in Toronto.

New York -- Uniqlo will enter Canada in the fall of 2016, opening a store at Yorkdale Shopping Centre, Toronto, and one at the Toronto Eaton Centre.

Uniqlo currently operates some 1,500 stores, with locations in Japan, Australia, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, the U.K. and the United States.

In recent years, the millennial generation surpassed baby boomers as the largest population of consumers in our country. This shift presents a number of opportunities for retailers to target and build loyalty with a new generation; however, the opportunity also comes with its challenges. One of the greatest of which, is identifying ways to keep brick and mortar locations relevant to a convenience-seeking and highly digital audience.

San Francisco -- Gap Inc. is shutting down its Piperlime business. The company plans to close the brand’s online platform and single store in New York, by the end of the first quarter of fiscal year 2015.  

The decision comes as Abe Peck, who has led Gap’s growth, innovation and digital unit, gets ready to step into the CEO suite next month.

“We plan to keep on pushing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company,” Peck said in a statement.

New York – L’Oreal USA is venturing into e-commerce via a partnership with with StyleSeat, an online platform for beauty and wellness services. Consumers already use StyleSeat to research and book appointments with hair and nail professionals, and it now offers salon-only L’Oreal authentic products for sale, as well.

Each purchase on StyleSeat can be made through the individual stylist pages. Users can also receive personalized email recommendations from stylists about products to use in between trips to the salon.

We often forget that we are only about 15 years into the life of e-commerce.